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12-05 2022
A popular video must be a fit If the T-Tok algorithm is logical, only if it conforms to the algorithm logic will it be recommended and will be seen by users. T-Tok's algorithm is a system around user recommendation of personalized content, its biggest feature is to capture user preferences through a series of data, and make personalized content recommendations, improve user experience, and let users swipe the video can not stop.
T-Tok's algorithm is a trade secret and certainly cannot be known by ordinary people. But as creators, we still summarize a lot when creating content and operating accounts The pattern of T-Tok's popular videos, sharing it hopes to help everyone.
Accurate account targeting What kind of account positioning, determine what kind of target group to attract, positioning directly determines the content we want to update, and our operation
The direction of T-Tok and the final monetization model are determined by our positioning, so upfront positioning is very important. key to positioning The purpose of making an account is to obtain traffic through content, and then monetize the traffic, which is the first step is very important. Your content should establish a connection with users, and some friends will move domestic popular videos without considering user preferences
T-Tok, but there is no repercussions, because foreigners do not necessarily like the videos that Chinese people like, so the handling is also skillful, not just move directly. Orient your video based on the behavior of your target audience. Some videos are not watched abroad at all, such as many earthy videos on Kuaishou, but there are many audiences like beautiful dances and cute pets. Chinese and Western users have cultural differences, this is certain, but there are also some things in common, such as liking to watch handsome guys and beauties, love to watch pets, like fun and interesting tricks or adventure content, operating accounts often change the concept will have unexpected effects. T-Tok video publishing tips The release time of videos is also skillful, some periods have high traffic, and some periods have low traffic. The most appropriate time is for people to post before work, so that they have free time to swipe the video. For videos in specific orientations, such as ASMR
Video, emotional chicken soup, it is best to post videos at night, the two periods with better traffic so far are 00 p.m
Of course, you still have to test more according to your account content positioning.
T-Tok video copywriting Many people think that playing T-Tok videos is the most important, in fact, copywriting can not be ignored, copywriting has several points:
Master the word count of the title
The T-Tok platform requires copywriting between 10 ~ 30 words, about 20 words is best, the number of words is too much or too little, the system will automatically prompt that it is not allowed to publish.
clever use of interrogative sentences
Users only want to know what your video content is when they are curious, and they will have the desire to click and browse. Write the title as a question, the easiest to make users curious, asking questions is more conducive to "communication" with users, allowing users to better substitute their emotions, the average user sees that the question sentence basically forms a thinking mode, and wants to click on the video to find the answer.
Increase the sense of substitution The purpose of increasing the sense of video substitution is to shorten the psychological distance with users and make them feel that the video content is closely related to their vital interests. Once users resonate with the content, it stimulates fans to share on social networks, and many popular short videos come from this. accurately describe the video content Headlines are high-level generalizations of content and must accurately reflect the core content of the video, allowing users to know what topic the entire content is. Generally speaking, T-Tok will extract classified keywords according to the title for recommendation, which directly determines the number of on-demand and comments of the video, so it is very important that the title has clear keywords. chasing hot spots Recent life hot topics, traffic hot words, popular movies and television, holiday elements, etc. As long as it is a topic with wide discussion and high attention, it can be followed, which can effectively increase the exposure of short videos and increase video traffic. catch the video bursting point Put the explosive points in the video content at the beginning of the title to help users "focus" and reduce reading costs, while operators must know how to select the highlights in the video. Rendered in the video title. cleverly set up suspense It is a truth to use clever interrogative sentences, telling stories with titles can enhance the appeal and appeal of short videos, which also tests the creator's writing skills, to 20
Telling a good story to create suspense in the title around the word is a great test. Interact with users Interactive copywriting is to arouse the audience's interest in interaction by enhancing somatosensory feedback, plot participation, and content exploration. In interactive videos, you can use interrogative and rhetorical questions to leave more open-ended questions. Pay attention to hashtags when posting videos, there are 3 benefits of tagging: Unlimited zoom in to increase the visibility of your content As long as your video has a hashtag (whether it's your own or a current trending hashtag), it will appear on the aggregated results page of the hashtag and have a chance to rank high. directs traffic for itself through content precipitation You can direct public traffic to private traffic. Like you are
Web celebrities on T-Tok, you can start a tag challenge to have everyone imitate you, so you can direct public domain traffic to your own private domain traffic pool. Create hot topics and participate in hot topics For example, businesses or institutions, by initiating or creating hot topics to allow more users to participate in topic discussions, Improve user stickiness and increase user activity. T-Tok's traffic distribution mechanism T-Tok is a decentralized platform like Douyin, which means that any single account has the opportunity to have millions or even tens of millions of followers. Even if we don't have any traffic, as long as our content is popular, more and more people will follow. This is very fair to all creators. Our newly released video platform will give a certain amount of initial referral traffic based on the weight of our account. The initial recommendation is distributed to nearby people and followers who follow us, and then intelligently distributed with user tags and content tags, with T-Tok traffic in low-level, medium-level, and high-level pools. Accounts with different weights will be assigned to different traffic pools, and the exposure will be different. The distribution is based on indicators such as the number of views, likes, and interactions of the video, in addition, the more accurate and vertical the account positioning, the more accurate the fans, the easier it is to monetize, and the more traffic it gets. Therefore, the big idea of the entire operation is to improve the reading, like, interaction and other indicators of the video through various means, so that the video enters a larger traffic pool, gets more exposure and gets more traffic. This article is published by the columnist, and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com style="font-size: