T-Tok Halloween blockbuster marketing conjecture

12-21 2022

Recently, a video of a Halloween decoration uploaded by a T-Tok blogger @horrorprops was circulated by users and accidentally went viral on the platform.

Inspired by the Netflix sci-fi thriller Stranger Things, @horrorprops successfully recreated the character Max Mayfield in the video of aerial levitation scenes. Judging from the video, this Halloween prop does not use lines or structures that can be used as supports.

As of press time, the video has received more than 14 million views, 1.5 million likes and more than 20,000 comments.

Because the model used for Halloween decorations is cool and realistic, not only T-Tok users are shocked, but even Netflix's T-Tok Official accounts have left words under this video.

Many users said in the comment area that this is definitely the best Halloween ornament this year.

In fact, Stranger Things has consistently high IP traffic as one of the most popular Netflix shows in 2022.

Influenced by this T-Tok video, the "Stranger Things"-inspired Halloween decoration is not only expected to be 2022 The popular elements during Halloween this year also set off the consumer trend of Halloween in the United States this year.

Halloween decoration trends

As social media plays an increasingly important role in consumer behavior, Halloween is no exception.

According to the data, the main source of inspiration for Halloween costumes comes from online searches (36%). Young consumers, especially those under the age of 25, have become accustomed to being at T-Tok Find Halloween inspiration on it.

On T-Tok, the hashtag # halloween received a staggering 92.2 billion views.

Last year, a Halloween ghost carpet with a black and white ghost motif became a Halloween hit on T-Tok. And this year, this holiday decorative carpet has also ushered in a wave of small trends.

on the T-Tok hashtag #ghostrug has accumulated more than 16 million views to date.

In July, a blogger named @astoldbymichelle reposted a video of the ghost carpet on the platform, which received 1.2 million views and a score of 13.2 10,000 user likes.

Judging from user comments in the comment area, although there are still two months until Halloween, many people have begun to order this ghost blanket online.

It's not hard to see that this ghost blanket still has a lot of popularity this year.

In addition to ghost blankets, a "gothic romance" Halloween decoration has also attracted much attention from users and is quietly becoming popular on T-Tok.

Some time ago, a video posted by T-Tok user @Dionthetaurus also went viral.

The video mainly shows spell books, crystal balls, tarot cards, and other Victorian Gothic style related items, and has also aroused the interest of many users and consulted the purchase link.

In addition, the theme elements representing "dark eternity" are also popular with T-Tok users, and the most anticipated ones are skeletons, black rose decorations and heart-shaped love potions.

This week, a skeleton-shaped Halloween candle went viral on T-Tok and has accumulated 1.4 million views so far.

In terms of accessory trends, innovative items from the classic "Ghost, Skull" series are still the mainstream trend. Affected by T-Tok The influence of aesthetics, the "dark gothic style" represented by popular thriller American dramas in recent years and accessories with "dark romance" elements are also becoming products sought after by some users, and have a lot of explosive potential this year.

These decorations are no longer limited to around Halloween and may be used as decorations throughout the year.

Halloween costume trends

The National Retail Federation (NRF) wrote in its annual survey released in early September this year: Halloween adult apparel sales this year will be at their highest level since 2017, and sales of its children's and pet apparel are also expected to reach $1.2 billion and $700 million, respectively.

In terms of outfits, there are more than 2.2 million children planning to dress up as Spider-Man, 1.9 million ready to dress up as princesses, and more than 1.6 million to become witches, more than 130 Wan will dress up as a ghost. Batman and other superheroes tied for the fifth most popular costume, with 1.2 million children each planning to wear the character.

Another 70% of adults say they are ready to wear this year.

Data shows that more than 5.3 million adults plan to dress up as witches, more than 1.7 million become vampires, more than 1.5 million dress up as ghosts, more than 1.4 million become pirates, and about 120 10,000 adults plan to wear cat outfits on the streets, and 1.2 million say they will dress up as Batman.

The most popular costumes for pet lovers include pumpkins (9%), hot dogs (5%), bats (4%), bumblebees (3%), and witches (3%).

The above are official statistics, and on T-Tok, the discussion of Halloween costumes continues to ferment.

its related topic #halloweencostumes2022 has been viewed 33.4 million times.

From the current point of view, this year's T-Tok users are more concerned about clothing trends as follows.

The first is the high level of discussion about plus-size Halloween costumes, with the keyword plus size halloween costumes 2022 getting 2.167 page views 100 million times.

Google Trends, its search volume has also soared in recent months.

Perhaps due to the two years of the epidemic at home, most people have lost their figures, making most consumers pay more attention to plus-size series products in the purchase of Halloween clothing, so it is foreseeable that in 2022 , plus-size clothing for Halloween will be a big trend.

In addition, the keyword "Halloween costumes for people over 40" on T-Tok has a very high number of views, reaching more than 70 million.

It is worth mentioning that the influence of the T-Tok pink aesthetic "Barbie core" that emerged this year has also become a point that affects the Halloween trend.

For example, pink pumpkins, pink skeletons, and Halloween fan costumes paint a layer of cute charm to the horror atmosphere of Halloween....

In general, the hot-selling products in the Halloween market are still mainly concentrated in clothing, decorations, pet clothing and other categories. Similar to recent years, this year's Halloween enthusiasts are still likely to purchase Halloween supplies in advance, nearly half and 47% will start shopping in September or sooner, so sellers need to be prepared in advance.

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