T-Tok Million Playback: The Operating Mechanism Behind the Platform

11-16 2022

Insight into the operation mechanism of the T-Tok platform

Have

a minimum respect for the rules. If you want to make money on T-Tok, first you have to know what kind of content it (the platform) likes, understand its platform characteristics and work distribution mechanism, only in this way can we make works recommended by the platform and truly become pigs stepping on the wind.

Platform

features T-Tok's

biggest platform features: deglobalization, algorithm mechanism, superimposed recommendation Push flow mechanism T-Tok's recommendation

algorithm mechanism is a well-known information flow funnel algorithm and the core algorithm of today's headlines.

After your video is uploaded and passed the review of the system, it will be pushed to hundreds of users, and the initial playback feedback has been obtained, and the system will randomly select

:

Your fans - People with similar viewing preferences to you - People near the geographical location - Random

The feedback is then scored based on the following factors: completion rate - number of likes - comments - retweets

If you are qualified, you will enter the next traffic pool. The unqualified system will not push your video further, and you will find that your video is mostly stopped at about 200 plays.

How to determine which accounts can be focused on operating T-Tok accounts?

The so-called traffic pool means that there are different levels based on different playback levels, and there are a total of 4 levels of traffic pools. Level 1 traffic pool basically belongs to the original automatic push of the platform, the platform will push your video to you follows, or we also call it cold start fans, about 300~500 people, the platform will observe the feedback and interaction of these users on your video, including like, comment, Interactive forms such as share, as well as video completion and replay rates, determine whether your video is worth pushing to a higher level of traffic pool or a larger traffic pool.

The first type: waste number, that is, 0 played. I won't say much about that. Finding a way to set up the environment

first is the first priority The second: low-weight accounts continue to play less than a hundred for a week, or send 10-20 videos, and the

number of views is dozens or 100 It is recommended to directly restart the number + change the content The third: the general weight account has done a week or sent 10-20 videos

, and

the playback volume is within 1K, which is actually more embarrassing, it is best to do some tests and divide the direction.

The fourth type: the number of high-quality potential accounts is basically greater than 1K. Because it can explode at any time, and many of my accounts explode like this. At the beginning, it was unremarkable, and suddenly high-quality content came, and it was normal to play directly for millions. Solution: This kind of account focuses on improving the quality of the video, or likes comments and shares it. For example: video voting, copywriting questions, guessing the ending, etc. If a work stands out and becomes a hit, it is likely to become a high-quality account.

The fifth type: the number of high-authority accounts is basically over 10,000, enough foryou to recommend, this kind of number tens of thousands of fans casually. And at the current stage, we just want to do more such accounts, Wait for the wind to come. For such accounts, find ways to post more high-quality works, rub popular tags, rub popular BGM, and rub the current hot spots as much as possible. It can also be forcibly rubbed in the copywriting, that is, there are hot keywords in the copywriting, It's quite effective to try.

What about accounts with very low account playback?

These are also feedback from many friends and me, saying that the video playback is hundreds and dozens.

My answer is: your video quality is poor, users can't get your points, naturally don't like it, no one likes it, no one likes it, no one interacts, and naturally can't get T-Tok recommendations. (Not recommended, of course less traffic)

It is worth mentioning here that although T-Tok is now in a stage of relatively lacking high-quality content, it is not casually distributed to tens of thousands of views. Everything is based on good content. Send a T-Tok recommendation mechanism diagram, you can refer to how T-Tok makes recommendations.

Is there any good way to do that?

It is to do a good job in the video quality in order to get enough recommendations.

So how can you make a good video? Video content itself is one aspect, this is to find more good material. Choose high-quality video download clips

Guide

likes, follow, share, go and look at similar accounts to see how their guide likes are done

Video

well, catering to the audience and machine recommendations. Traffic comes naturally.

Then you may ask, did I try hard to do it, or can't it, is there a problem with my number weight?

Or send 10-20 videos first. Then look at the first image of this article and find the weight and solution corresponding to your account.

Category Selection

New Operation

What if T-Tok is all zero playback?

First of all, you follow the previous disposal method. Get 10-20 videos first. If all are zero playback. Then the biggest problem is the environment.

This article is published by the columnist and the copyright belongs to the original author. The article is the author's personal opinion, does not represent the position of the scholar, please contact the original author for reprinting. If you have any questions, please contact sales@shusheng.com


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